About Us

Identity is the cause, Brand is the effect!

A brand is said to be the cornerstone of its business and represents what the existing and future customers expect from it.

Competition these days is fierce and only getting tougher. A well-tailored brand provides us with a solid competitive edge, which further translates into higher customer value, easier and faster expansion, elevated trust from clients and significant revenue increase.

As per our experience, each client and brand has a unique journey which usually grows beyond the expectations over the cup of chai. This approach is productive at both the personal and business level.

Everything that has happened in your life has led you to this moment when you are reading these lines. We further invite you to see our services and know us better. The services that we offer fall under two broad spectrums of work which are Creative Consulting and Technical Advisory.

CHAI Kreative & Advisory

Much more than award-winning advertising & consulting agency

On the basis of philosophies that have elevated the human mind and spirit throughout history, we tailor identities. We believe in basing our relationships on the values that actually matter and results that can be seen and experienced, avoiding unnecessary noise. Balancing productive thought and precise action is our key to success. We call ourselves Chai because we believe that more can be achieved over a cup of chai rather than over dozens of emails. This is the reason that we invite you to pause for a minute, have a cup of chai with us, focus and create a comprehensive and dynamic game plan with the guidance & help of our experts that will take your business to the next level.

We help people grow in order to help their businesses grow. A new level requires a mindset to match along with new skills. We have in-depth knowledge, contacts and more than 60 years of varied experience in the field of technical advisory, creative solutions, and brand building – short term as well as long term. Utilizing all these, we will take you and your business to new heights.

We have a committed team to serve you along with the cup of chai which will surely transform your aims and visions. The question arises, “Are you all set to drink it?”

Kewal Kapoor's Desk

Kewal Kapoor has a diversified and extensive portfolio which enables him to have a better understanding of different industries. He is the founder and creator of the CHAI Kreative and Advertising agency. A chai lover himself, the whole concept behind CHAI Kreative is his own. He is an industrious researcher, investigator, a proficient writer, journalist, director and also an experienced producer. His cross-industry expertise makes him an outstanding creative strategist and consultant.

He has earlier served as an Executive Producer with UTV and was the force behind the first Human Rights show on national television. He has also worked on a story based on Kargil martyrs. He has contributed several write-ups in prominent Hindi newspapers as a journalist. As a Director and Producer, he researched and created many exceptional TV documentaries that brought his way many accolades.

He has worked as a consulting partner with top advertising agencies in India. Since 2012, his focus shifted towards the work that creates genuine value in people’s lives.